Should you sell your home FSBO in Milwaukee?

The pros and cons of selling your home for sale by owner in Milwaukee.

Real Estate Attorney Paul McKenna

2/11/20251 min read

brown and white concrete house near green trees during daytime
brown and white concrete house near green trees during daytime

Selling your home without a real estate agent—known as FSBO (For Sale By Owner)—can seem like an empowering option. But is it the right move for you? Like any major decision, it comes with its share of advantages and drawbacks. Let’s break them down.

The Pros of Selling FSBO

1. You Keep More of the Profit
One of the biggest perks of going FSBO is avoiding the real estate agent’s commission. That means more money in your pocket from the sale—sometimes thousands of dollars saved.

2. Full Control Over the Process
From setting your price to choosing when to host showings, you’re in charge of every detail. This flexibility can be a huge benefit for sellers who want to manage things on their own schedule.

3. Direct, Personal Interactions
You’ll speak directly with potential buyers, allowing for a more personal experience. This can build trust, streamline negotiations, and help move the sale along more smoothly.

The Cons of Selling FSBO

1. It Can Be a Steep Learning Curve
Real estate transactions involve legal paperwork, market analysis, and contract negotiations. Without professional guidance, navigating this landscape can feel overwhelming.

2. Expect a Major Time Commitment
Marketing your property, scheduling showings, responding to inquiries, and negotiating offers takes time—often more than expected. It can easily become a full-time job.

3. Limited Marketing Exposure
Real estate agents have access to powerful tools like the MLS and networks of other agents and buyers. As a FSBO seller, your reach may be more limited, making it harder to attract the right buyer quickly.

Final Thoughts

FSBO can be a smart option if you’re confident, detail-oriented, and ready to invest time into the process. But it’s not for everyone. Weigh your priorities—like time, comfort with negotiations, and access to market data—before deciding to go it alone. And remember, even FSBO sellers can seek legal or marketing support when needed! If you are considering selling your home in Milwaukee FSBO, Attorney Paul McKenna is here to help you through the process.